Investing in our Future
With more than 100 years of history, the NCGA is well-known throughout Northern California and the U.S. golf community. Most golfers recognize the NCGA name as well as the Poppy Hills and Poppy Ridge logos. While we are proud of our current standing, we would like to increase our visibility to become the first point of contact for all things golf.
We recently signed a one-year contract with Panagraph, a marketing firm based in Fresno. It is a priority to dramatically increase our membership. According to the National Golf Foundation there are nearly 600,000 golfers of varying interest in the region, leaving a huge potential to double our existing membership. A larger membership will allow us to enhance services all while maintaining a low membership cost.
Equally important is our focus on adding value to your NCGA membership. We are exploring establishing relationships with various corporate entities as a means of increasing revenue and providing additional benefits to members. The $25 you spend on an NCGA membership already goes a long way, but we are seeking to broaden our reach and offer benefits that serve the entirety of our membership.
With the help of our board of directors, we have developed a clear roadmap and vision.
With the re-emergence of the NCGA Foundation we will help shape the future of golf by influencing the lives of deserving youth. We are building our brand and advertising it with the goal of making our name synonymous with golf to all in Northern California.
Through area meetings, handicap certification seminars, rules seminars and associate club forums, we have vastly increased our educational offerings. This has allowed us even greater contact with our membership. In the past, the area meetings were, in many cases, the only opportunity for the NCGA staff to visit certain regions of the association. With the advent and development of some of the other seminars, staff is meeting with our membership with greater frequency to ensure our vision fits with the needs of members and future members.
Feedback at these sessions is vital to our continued growth. Interaction with the membership guides the development of not only the educational programs, but also every program the association offers. We pride ourselves on being a proactive player within the golf industry. Through work with our marketing firm and clear planning, our member services will continue to evolve in the years to come and have great synergy with the landscape of this region.
Northern California is steeped in golf history. The NCGA takes pride in being part of enhancing the longstanding excellence in this region. Through our continued efforts to build and improve our brand and services, we hope the NCGA becomes “the most important club in your bag.”