This is not your grandmother’s fitting center. Cool Clubs, an Arizona-based high-tech fitting facility, is making its first stop at the San Bruno Driving Range.

The mobile facility, which will be in South San Francisco until September 10, is a branch off the Scottsdale site that regularly works with some of the PGA Tour’s top players including Aaron Baddeley, Rich Beem, Peter Jacobsen and Matt Kuchar.

Advanced computer technology measures a player’s swing dynamics during a personalized fitting session to determine the ideal club specifications. A fitting session includes club testing to measure loft, lie, swing weight and shaft frequency of a player’s current clubs. Then fitting specialists take the player out to the driving range where the launch monitor tracks club impact, ball flight, spin, clubhead speed and carry distance of every shot.

The beauty of Cool Clubs, apart from the plethora of information imparted about your equipment, is its lack of agenda. While other facilities work off commission, their sole goal is to inform the customer. “The thing that surprises people the most when they come in is seeing the inconsistencies in their clubs, especially for sets bought off the rack,” commented Club Fitting Specialist Heath Kyle. In some cases, all it takes is an adjustment in the lie angle and people find an improvement in their game.

The mobile facility is set up for minor club repairs and adjustments, while individual club components can be ordered from their Arizona location, if needed. Cool clubs does not promote any particular brand and they carry almost every major club manufacturer’s products on hand for testing.

Fitting options include: Driver (1 hour, $100); long game – hybrids/fairway woods (1 hour, $100); Irons (1 ½ hours, $150); wedges (1 hour, $100) and for the advanced player, gap fitting (1 ½ hours, $150) which achieves consistent gaps from club to club.

For golfers who have trouble with a couple of clubs in their bag, the data revealed from a fitting session often explains exactly why there is a discrepancy. Sometimes the manufacturer information on the club is not entirely accurate and you may find a stiff shaft is actually a regular flex or vice versa. Also, over time clubs tend to change and need to be readjusted to perform optimally.

If you get fitted with the right equipment, it makes it easy to work on your golf game. Now that’s cool.

To set up a fitting, contact Cool Clubs at: (888) 284-9292

This article was filed under Front Page News.
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